ERC=Science² is a pan-European communications campaign using popular scientific themes such as ‘cities of the future’ or ‘robotics’ to highlight the scientific research funded by the European Research Council and the potential impact it can have on society. Led by Science|Business and in association with seven partners each bringing their own unique areas of expertise, the campaign which will last 42 months aims to reach and interest European and international audiences through the use of traditional web-based and social media but also more novel and innovative carriers of information, such as augmented reality, modules of graphic design, professional journalistic “snowfall” articles, science fairs and more.
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